Strategic Planning

At the end of each year and the beginning of each year we are especially busy assisting glass and glazing subcontractors with strategic planning.

Strategic planning is determining where the company wants to go and then determining how to get there while taking into consideration the company’s strengths, weaknesses, opportunities and threats.  That’s called a SWOT analysis.

We begin the strategic planning process with a strategic assessment by interviewing a representative number of management and staff employees.  We are able to get very candid input in our one-on-one interviews and most often discover information the employees don’t share with management.  This is where the company’s strengths and weaknesses are identified.  That’s the first part of the SWOT analysis.

The second part of the SWOT analysis is determining the opportunities available to the company and the threats facing the company.

Our continuing approach in the strategic planning process is convening a team meeting and strategic planning workshop attended by the same management and staff employees I interviewed during the strategic assessment phase.

This involvement of both management and staff throughout the strategic planning process drives buy-in and commitment to accomplishing the plan.  The strategic plan is their plan, rather than a management plan or a plan provided by a consultant.

We also make sure the process culminates in a one-page priority plan that is employee specific for both management and staff.  It holds everyone in the company accountable for the success of the company.

Have you finished your strategic planning process for this year?  If not, have you at least started it?  If you answer “no” to both of these questions, how can you be sure your company will be prepared to succeed in what may be a challenging year?

If you need assistance in the strategic planning process, our consulting services are available through an alliance with USGlass magazine and you will receive a 10-percent discount, too.


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